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Design Thinking – Deep Dive

Design Thinking – Deep Dive

  The purpose of this blog is a quick introduction to Design Thinking and the Customer Journey. I first came across Design Thinking in the 1990s when I introduced it to many business units. IDEO very kindly gave me a video at that time to socialise the ideas, now...

What is service design ?

What is Service Design ? Every business has an element of service, be it a product company like Apple, or services like a hospital or a government department or even a coffee shop/restaurant. think of it as applying Design thinking to services ? Successful companies...

What is Innovation ?

Everyone has different views on innovation, People tend to think that innovation is something creative people do. Yes it is a mindset, but in my view everyone can innovate. You need the right mindset and “a problem to solve” – The problem provokes...

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