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How the brain innovates

Do you think you are innovative ? The brain is the ultimate pattern machine, not only do we seek to find patterns in what we experience but equally our mind can innovate using patterns, This is one of the ways we can create innovate new products, services, food,...

What is design ?

What is design ? Design isn’t just about looks. Of course it has to look and fit with the identify of the user. When I was young and selling Indian Furniture at an exhibition for my parent’s business I remember a moment that captures the issue of look and...

How to engage your customers ?

Today I saw something very interesting that made me smile 😀. And it got me to think, how something very simple and funny can bring a smile to your face and make your experience about a business very different. At the till of Leo Brudock, a fish and chip shop...
Changing Customer behaviour

Changing Customer behaviour

Have you every gone to a new country and noticed how they use cutlery.  Eg chopsticks in the Far East.  Did you copy or mimic the behaviour. Initation is an important part of behaviour change.  People need to observe and copy the preferred or “normal”...

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