+353 1 9055720 manoj@jumpstart.design

How the brain innovates

Do you think you are innovative ? The brain is the ultimate pattern machine, not only do we seek to find patterns in what we experience but equally our mind can innovate using patterns, This is one of the ways we can create innovate new products, services, food,...

What is design ?

What is design ? Design isn’t just about looks. Of course it has to look and fit with the identify of the user. When I was young and selling Indian Furniture at an exhibition for my parent’s business I remember a moment that captures the issue of look and...

How to engage your customers ?

Today I saw something very interesting that made me smile 😀. And it got me to think, how something very simple and funny can bring a smile to your face and make your experience about a business very different. At the till of Leo Brudock, a fish and chip shop...
Changing Customer behaviour

Changing Customer behaviour

Have you every gone to a new country and noticed how they use cutlery.  Eg chopsticks in the Far East.  Did you copy or mimic the behaviour. Initation is an important part of behaviour change.  People need to observe and copy the preferred or “normal”...

A different way to understand customer needs

How do you go about understanding your customer needs ? How do you put a value on those needs. I will write a separate blog on  pricing at some future point, but I want to share something interesting. It is an article from Sept 2016 in HBR by Eric Almquist John Senior...
Did Apple Get it Wrong ?

Did Apple Get it Wrong ?

Apple’s previous history of pen based tablets – the Newton was a disaster.  Neither the technology was good enough nor were customers ready to use the Pen. 20 years on, the the market and technology has moved on. Pen based products now are almost...
Design Thinking – Deep Dive

Design Thinking – Deep Dive

  The purpose of this blog is a quick introduction to Design Thinking and the Customer Journey. I first came across Design Thinking in the 1990s when I introduced it to many business units. IDEO very kindly gave me a video at that time to socialise the ideas, now...

What is service design ?

What is Service Design ? Every business has an element of service, be it a product company like Apple, or services like a hospital or a government department or even a coffee shop/restaurant. think of it as applying Design thinking to services ? Successful companies...

What is Innovation ?

Everyone has different views on innovation, People tend to think that innovation is something creative people do. Yes it is a mindset, but in my view everyone can innovate. You need the right mindset and “a problem to solve” – The problem provokes...

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