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Design Thinking – Deep Dive

Design Thinking – Deep Dive

  The purpose of this blog is a quick introduction to Design Thinking and the Customer Journey. I first came across Design Thinking in the 1990s when I introduced it to many business units. IDEO very kindly gave me a video at that time to socialise the ideas, now...

What is service design ?

What is Service Design ? Every business has an element of service, be it a product company like Apple, or services like a hospital or a government department or even a coffee shop/restaurant. think of it as applying Design thinking to services ? Successful companies...

What is Innovation ?

Everyone has different views on innovation, People tend to think that innovation is something creative people do. Yes it is a mindset, but in my view everyone can innovate. You need the right mindset and “a problem to solve” – The problem provokes...
What Think Different really means

What Think Different really means

Steve Job’s most profound video. Here is talks about why its not about product specs.  It’s not that the specifications don’t matter, as an engineer, yes it matters what CPU or memory or components you use matter, but that is how you fulfil the needs...
The Joy of good design

The Joy of good design

I have always been a great fan of Don Norman.  His book the Pyschology of Everyday Things is a landmark, however he has not stood still and explains why good design has to be both aesthetically pleasing/exciting and...

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